SITE AUTHOR (Launch Site »)

PROJECT:

SiteAuthor's information and e-commerce site.

SERVICES:

Concept, layout, programming, database integration, proprietary back end systems, proprietary shoppping cart

 

CONCEPT:

SiteAuthor provides automtaed, IDX integrated, templated websites to real estate agents. Infernal Machinery approached the site as though the user was entering a potential new home: it should be clean, warm, and inviting. The creative is open and wrapped around SiteAuthor's totally mechanized tech

 

COLOR PALETTE:

Using bright, subtle, and warm colors together with friendly but classic type faces, Infernal provided the site with a pleasing and welcoming style.

PROPRIETARY TECHNOLOGY:

SiteAuthor's technological requirements were monstrous: templated websites need to be dynamically generated based on information entered by the user. The site then ties into the IDX Homefinder system and allows Realtors to display their house listings. Template styles can be changed on the fly so Realtors can change the look and feel of their website with a pull down menu. . .without resubmitting any information. All this is backed by an automated billing system, built from scratch by Inernal Machinery's Technical Core.